ビジネスモデルと戦略

先週末のゼミのテーマ

Harvard Business Review

「Why Business Models Matter」

By joan Magretta

ビジネスモデルと戦略は同じ意味ではない

確かに勘違いしがち

重要だと思った内容

1. A Good Business Model is Answer

- Who is the customer? And What does the customer Value?
Peter Drucker

- How do we make money in this business?

- What is the underlying economic logic that explains

how we can deliver value to customers at an appropriate cost?

2.Two Critical Tests

When Business models don't work, they fail

- the narrative test (the story doesn't add up)

- the number test(the P&L doesn't add up)

3.What About Strategy?

- A business Model isn't same things as a strategy

Business Model

- How the pieces of a business fit together.

- They don't factor in one critical dimension of performance:competition.

Strategy

- How you are going to do better by being different.

- A competitive strategy explains how you will do better than your rivals.

ビジネスモデルは新たな需要創造につながる

ビジネスモデルを構築する上で大切なこと、

ビジネスモデルは戦略ではない事を認識すること

＝ビジネスモデルだけでは競争に勝てないこと

を認識した上で

ビジネスモデルを構築しあらたな需要創造を行う

さらにはビジネスモデルを競合企業が模倣できない

競争優位を備えたものに昇華していくことが大切だと感じた

...