先週末のゼミのテーマ
Harvard Business Review
「Why Business Models Matter」
By joan Magretta
ビジネスモデルと戦略は同じ意味ではない
確かに勘違いしがち
重要だと思った内容
1. A Good Business Model is Answer
- Who is the customer? And What does the customer Value?
Peter Drucker
- How do we make money in this business?
- What is the underlying economic logic that explains
how we can deliver value to customers at an appropriate cost?
2.Two Critical Tests
When Business models don't work, they fail
- the narrative test (the story doesn't add up)
- the number test(the P&L doesn't add up)
3.What About Strategy?
- A business Model isn't same things as a strategy
Business Model
- How the pieces of a business fit together.
- They don't factor in one critical dimension of performance:competition.
Strategy
- How you are going to do better by being different.
- A competitive strategy explains how you will do better than your rivals.
ビジネスモデルは新たな需要創造につながる
ビジネスモデルを構築する上で大切なこと、
ビジネスモデルは戦略ではない事を認識すること
＝ビジネスモデルだけでは競争に勝てないこと
を認識した上で
ビジネスモデルを構築しあらたな需要創造を行う
さらにはビジネスモデルを競合企業が模倣できない
競争優位を備えたものに昇華していくことが大切だと感じた
...
